Beneath Vienna’s iconic Giant Big wheel, the Wintermarkt am Riesenradplatz brings festive cheer to one of the city’s most famous landmarks. Unlike the more traditional Christmas markets, this one feels more like a mix of seasonal entertainment and open-air concerts, making it especially lively in the evenings. With the bright lights of the Prater amusement park as a backdrop, it’s a Christmas market that combines classic Advent traditions with a bit of carnival atmosphere.
History and tradition
Unlike Vienna’s older Christmas markets that date back centuries, the Wintermarkt am Riesenradplatz is a relatively recent addition. It started in the early 2000s as part of the effort to extend the Prater season into the colder months. While it does not carry the same historic weight as Rathausplatz or Spittelberg, it has developed its own tradition of combining festive market stalls with live entertainment and the backdrop of Vienna’s iconic Giant Big wheel. Over the years, it has become a favourite meeting spot for locals who enjoy music and winter fun in a more modern setting, showing how Vienna’s Christmas market culture continues to evolve.
What makes this market special is its timing: unlike most Viennese Christmas markets, which close around December 23 or Christmas Eve, the Wintermarkt continues well into January. This makes it part of the city’s lively New Year celebrations, giving both visitors and locals a festive place to gather after Christmas and enjoy the season right into the start of the new year.
Food and drinks
The food here leans toward hearty and crowd-pleasing. You’ll find the classics like Glühwein (mulled wine) and Punsch (punch), served in festive mugs, alongside Bratwurst, roasted chestnuts, and baked potatoes. It’s less about regional delicacies and more about comforting winter food you can enjoy while standing at high tables near the stage. If you’re looking for a sweet treat, the market offers waffles, crêpes, and sugarcoated nuts, perfect to nibble on before or after a ride on the Riesenrad.
Shopping and crafts
Shopping is not the main reason to visit this market. Compared to Spittelberg or Karlsplatz, the selection of handmade crafts is limited. Most stalls sell souvenirs, festive decorations, or small gift items. It’s worth browsing if you’re already there, but this market is more about atmosphere and entertainment than finding original artisanal products.
Entertainment and atmosphere
What really sets this market apart is the live music program. Every evening, bands and performers take to the stage, playing anything from jazz and swing to pop and gospel. This makes it one of the most energetic markets in Vienna, you can easily end up staying longer than planned, simply because the music draws you in. The mix of holiday lights, music, and the looming Big wheel creates a festive yet slightly different vibe compared to the city’s historic squares.
Family fun
For families, the location couldn’t be better. The Big wheel is an obvious highlight – riding it in winter, with the city lights and Christmas decorations below, is a magical experience. Add to that the nearby Prater attractions, and you’ll find plenty to keep children entertained beyond the market itself. It’s not the cosiest market for kids, but the combination of rides and Christmas fun works well if you’re looking for variety.
If you go, time your visit for the evening. The Big wheel ride at night gives you a unique view of Vienna’s Christmas lights, and the concerts on the square are at their most atmospheric once it gets dark. Dress warmly, though – the square can get windy in winter.
Final thoughts
The Wintermarkt am Riesenradplatz may not offer the same traditional charm or artisanal shopping as other markets in Vienna, but it delivers on atmosphere and entertainment. It’s the perfect choice if you’re in the Prater area or want to combine a Christmas market visit with live music and a ride on the Giant Big wheel. Not a must-see if you only have time for one or two markets, but definitely a fun addition if you want to experience Vienna’s festive season from a different angle.